In 7 Words

Did you ever try to explain your business in just 7 words? Try it, you’ll probably find the task more complicated than you expected.

The first step to sell is to make the person in front of you clearly understand 1) what do you have for him/her 2) why should he/she need it and 3) why you are the best at it. To pack all this content in just 7 words might be complicated, but the effort is worth it.

Simplicity is complicated and some times you have to work hard to reach it. However, once you get there to get your message through gets a lot easier. If you know exactly what you you are saying, the people in front of you will have to make a smaller effort in order to understand you and your confidence (because you KNOW that THESE are the words) will generate in the people in front of you a better predisposition to listen to you or, even better to ask you.

Try it, find your seven words, none of them should be superfluous or missing. Whenever you have them, put them to the test.

Photo “{7-365} Seventy times Seven” from Dee’lite.

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